Turn investor interest into a closed round.
Your round is already underway. We help you reach the right investors, keep the process moving and get through negotiations, diligence and closing.
Investor interest does not guarantee that a round will close.
A round can stall for several reasons. Investors may not see enough proof. The wrong investors may be in the process. The amount or valuation may be too ambitious. Or meetings and follow-up may simply lack pace and direction.
Treating every rejection as the same problem usually produces more meetings, not more progress.
Not every slow round needs a reset.
Before doing more outreach, we determine whether the process needs a stronger push or the case itself needs work.
The case is strong enough, but the process needs greater reach, better timing, stronger follow-up or more experienced support.
Investor feedback points to a problem in the proof, reason for raising, round structure or investment case. Continuing unchanged is unlikely to solve it.
Move the round towards a decision.
We find what is stopping investors from moving forward. We address what can be fixed, focus on investors suited to the round and manage the next steps through terms, diligence and closing.
The goal is not simply more investor conversations. It is a clear path towards completing the round.
Fundraising Execution is likely the right starting point when
Your round is already underway. You have investor interest or part of the round in place, but need more investors, stronger follow-up or support through negotiations, diligence and closing.
Fundraising Preparation may be the better starting point when
The reason for raising is unclear, the proof or investment case needs work, or the company is not ready to approach investors properly.
Explore Fundraising PreparationSome rounds need a stronger push. Others need a partial reset before more investors are approached. The work depends on what is actually holding the round back.
Round, investor case and investor scope
Approved materials, excluded investors and outreach launch
Meetings, Q&A and pipeline follow-up
Commercial support on term sheets and key terms
Diligence coordination. Signing and receipt of funds
Process management, investor coordination and commercial negotiation support.
Accurate information and approvals. Management participation and all financing decisions.
Data room support and legal due diligence. Investment and shareholders’ agreements. Legal closing.
From investor interest to a managed fundraising process.
Get the round back on track
We review the investor pipeline, feedback, amount, use of funds and proposed terms. We identify what is slowing the round down and decide what should continue, change or stop.
We then agree the plan, responsibilities and timetable for moving forward.
Reach the right investors
We define which investors fit the company and the round, prioritise them and manage outreach. We also make introductions when appropriate.
We agree the investor strategy, target profile and any exclusions with you before outreach begins. CapReady then manages the outreach process within that agreed mandate.
Run the process towards closing
We prepare investor meetings, manage the pipeline, follow up and coordinate investor discussions. As the round progresses, we support term sheets, negotiations, due diligence and closing.
The aim is to keep the right investors moving while the founders continue running the company.
Agree who does what before the work begins.
Fundraising Execution is covered by a separate agreement. We define the objective, responsibilities, timetable, reporting and commercial terms before starting.
CapReady can work alongside the founders or take responsibility for specific parts of the process. The company approves investor outreach, financing terms and all final decisions. Investors decide whether to invest.
We do not sell investor lists, isolated introductions or promised access. Those activities only make sense as part of the wider fundraising work.
The partners do the work.
Jan Nilsson and Janne Kiiha remain directly involved throughout the mandate. There is no junior delivery team and no handover after the first meeting.
Jan has founded, financed, scaled and sold technology companies. He focuses on financing strategy, investor discussions, round structure, negotiations and closing.
LinkedIn
Janne has built and led commercial functions across Northern Europe. He focuses on the investment case, commercial proof, positioning and keeping the process moving.
LinkedInTogether, they lead the process from investor targeting to closing and prepare the company for the questions investors will ask.
Frequently asked questions
Talk to us when a round is underway but not progressing as expected, when part of the round is in place but more investors are needed, or when the founders need experienced help with investor discussions, negotiations, diligence and closing.
The earlier we assess the situation, the more options remain. Waiting until the runway is nearly exhausted weakens both the process and the company’s choices.
Not necessarily. Some rounds need better targeting, timing and follow-up. Others have a problem in the proof, reason for raising, structure or investment case that must be fixed before further outreach.
We assess the situation before recommending whether to continue, reset part of the process or pause.
Investor outreach and introductions can form part of a Fundraising Execution mandate.
Before outreach begins, we agree the investor strategy, target profile and any specific exclusions or priority relationships with the company.
We can work alongside the founders or take responsibility for specific parts of the process. The agreement states what CapReady owns, what the company provides and how decisions are made.
Founders remain central to investor meetings and make all financing decisions. Fundraising cannot be handed over completely, but much of the work can be managed with less strain on the founders.
No. CapReady is not an investment fund and does not act as an investor. We work for the company as an advisory and execution partner.
No. Investors make their own decisions. We can improve the case, investor fit, preparation and execution. We do not guarantee funding, valuation, investor interest or timing.
Share your pitch deck or a short description of the company, the round, the investors already involved and what is preventing progress. We review the situation and determine whether Fundraising Execution is the right starting point.
If the case needs further work before more investors are approached, we will say so.
We agree the scope, responsibilities, timetable and commercial terms before work begins. The structure depends on the state of the round and the responsibility CapReady takes. There is no open-ended billable-hour engagement.
Your round is already underway. Let us determine what will move it forward.
Send us a short description of the company, the round, current investor interest and what is preventing progress. Include your pitch deck or other relevant material.