Turn an upcoming financing need into a round ready for investors.
We define what the capital must achieve, build the investment case and prepare the process before outreach begins.
Capital should buy more than runway.
An upcoming round needs a clear job. It should fund specific progress that makes the company stronger and gives future investors better reasons to invest.
A hiring plan and 18 months of runway are not enough if it remains unclear what the company will prove, build or change during that time.
Preparation starts by working backwards from the next important stage of the company.
The main questions come before the deck.
Why raise now? How much is actually needed? What should the company achieve with the capital? Which risks must be reduced? What kind of financing fits the journey?
If those answers are weak, better slides will not rescue the round.
Clarity before exposure.
We help you decide whether to raise now, define the amount and purpose of the round, build the investment case and prepare the round for the market.
The goal is not simply a better pitch deck. It is a round the company can explain and defend, and that CapReady can take to investors once it is ready.
Fundraising Preparation is likely the right starting point when
You intend to raise capital and want CapReady to prepare and, once ready, lead the process. Broad investor outreach has not started, and the amount, timing, purpose, proof or materials may still need work.
Fundraising Execution may be the better starting point when
The round is already underway and the company has investor interest or part of the round in place, but needs more investors, stronger follow-up or help getting to closing.
Explore Fundraising ExecutionThe capital track builds an investment-ready case.
We start with the questions investors will ask and prepare only what the round actually needs.
Diagnose
Assess the company and proposed round from an investor perspective. Confirm what must be prepared and whether the case is ready to proceed.
Prepare
Define the round and financing logic. Build the investment case, materials, investor focus and process.
Raise capital
Identify relevant investors and manage outreach, dialogue, negotiations, diligence and closing.
A clear financing strategy, a credible investment case and a professionally managed fundraising process.
The partners lead every engagement.
Jan Nilsson and Janne Kiiha remain directly involved and accountable throughout the engagement. There is no handover to a junior delivery team.
When the work requires specialist expertise, we can involve senior experts from our network. Their role, scope and commercial terms are made clear in advance. The company meets and approves every expert before they join the engagement.

Jan has founded, financed, scaled and sold technology companies. He focuses on the financing need, round structure, ownership, investor questions and what the capital must achieve.
LinkedIn
Janne has built and led commercial functions across Northern Europe. He focuses on commercial proof, positioning, the investment case and preparing the company for investor discussions.
LinkedInTogether, they prepare the round for the market and remain responsible for the path into execution.
Frequently asked questions
Before your next investor conversation, have this one.
Send us a short description of the company, the expected financing need, what the capital should achieve and when you expect the round to begin. Include your pitch deck or other relevant material.